Toyota Motor Sales USA, Inc. has added a Cash for Clunkers campaign to its national strategy. National TV commercialsh have begun airing promoting the fact that 25 Toyota models qualigy for federal rebates ranging from $3,500 to $4,500. All Toyota and Scion passenger cars and most Toyota trucks, vans and SUVs are eligible for government incentives and some Lexus models also qualify. Regional advertising will include newspapers and radio. Use this campaign to promote local Toyota dealer sales.
The program runs until November 1, 2009, or until federal money runs out.
Use Toyota co-op advertising to promote this event. Contact the regional TDA for further information and prior approval for all co-op advertising.
Individual ad materials and examples are available for local dealers in the company ad planner and will soon be available for direct download HERE
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