Economic pessimism among marketers and agency media buyers appears to have bottomed out last spring and their ad spending plans are trending upward for most major media, according to the most recent data from an every-other-monthly tracking report surveying the "advertising confidence" of key media decision-makers.
Excerpt from 'Media Daily News' of Media Post Publications.
Read More
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment