New Next Likely To Be Wireless Internet TV

"First came the high-def, then the flat-panel. The next wave of television technology is likely to be TVs that wirelessly connect to the Internet.

According to ABI Research, some 20 million TVs offering wireless connectivity -- whether integrated in the hardware or available through an attachment -- will ship globally by 2011. That number will account for roughly 10-11% of the television sales market -- up from about 2% in 2009, says ABI industry analyst Michael Inouye.

While Internet connectivity for televisions has been available, the devices have not reached a market saturation where many people know about them. Most televisions still require a wired connection, and there were only a few wireless sets on the market. This year, however, may mark the difference.

Elsewhere, there's some concern that typical home wireless networks -- typically 802.11b and 802.11g systems -- will not be fast enough to support wireless television, or will suffer from interference. That may ease up as consumers adopt other connections such as the 802.11n frequency.

There's also the question of content. In its current state, consumers can get a wide variety of information such as news, weather, sports, YouTube videos and social networking capabilities via "widgets" that are downloadable to the sets. But unless there's more content available, consumers may prove resistant."

Excerpts from "Marketing Daily" of MediaPost Publications

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