Mazda Readies for Clunkers Campaign

Mazda North American Operations is gearing up for the government Cash for Clunkers (CARS) rebate program, which will activate soon.

The Mazda consumer web site, www.MazdaUSA.com, provides a link to the government's official CARS web site, www.cars.gov, which outlines which vehicles qualify as clunkers and which new vehicles are eligible under the program. At MazdaUSA.com, consumers can also access a Fact Sheet and Frequently Asked Questions for additional information on the program. Customers can also see saving examples on the "Clunker Savings Calculator" at MazdaUSA.com to get to a "true cost" at the point of purchase. Mazda's Twitter site, NewsFromMazda, is tweeting daily on the latest CARS news.

A summer TV event ad, direct mail and E-mail campaigns are planned, beginning the week of July 20, which coincides with the program implementation date of July 24. A sweepstakes element will also be added.

Ninety percent of Mazda models qualify for the CARS incentive program. Use Mazda co-op advertising to promote local dealer sales. Contact the regional sales representative for CARS ad materials and Mazda images.

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