With Toyota Motor Sales, Toyota Financial Services has launched its largest offering to date for college graduates. The $1,000 rebate toward purchase or lease of select new Toyota vehicles and any new Scion car focuses on the models most likely to appeal to younger buyers. Toyota says it is available to those who graduated in the last two years or will graduate in six months.
They also have to get a job. Consumers who apply must either be employed, or starting a new job within 120 of days the purchase contract date. TFS will decide whether salary is sufficient to cover living expenses and vehicle payments.
The offer will be coupled with other incentives. TFS says graduates who get the $1,000 incentive are also eligible for a college-graduate financing program that includes no money down or no monthly payments for three months, no security deposit and roadside assistance for a year.
Kerry Rivera, marketing and advertising manager at TFS, tells Marketing Daily the offer is far greater than one the company ran last year, offering $400 to college grads. She says the company had started with a number more in line with that, but decided to up the offer, which applies to Corolla, Matrix, RAV4, Camry, Tacoma and Yaris, or any Scion car. Scion digital ads are running now with Toyota ads and other digital elements to come later. "We are doing mostly digital advertising for it, and [dealer-group] print advertising," she says.
The Toyota effort runs through March 2010, and the Scion offer runs through September.
SOURCE
All Toyota co-op advertising is administered through Toyota Dealer Associations. Contact the regional office for further information, prior approval and specific ad materials.
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