"Even as shoppers continue to hold back on spending, the evidence that they're thinking greener than ever continues to pile up. The latest is a study from the Grocery Manufacturers Association and Deloitte, which reports that 54% of grocery shoppers say they "actively consider" a brand's sustainability characteristics before tossing them in the basket.
But that doesn't necessarily translate into buying green, and only 22% of the more than 6,400 shoppers interviewed as they left the store that day actually bought a green product on this particular shopping trip."
Excerpts from the "Publications" of MediaPost Publications
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