RAV4 Special Enhanced (May Sales Event)
May 1, 2009 through June 1, 2009
Applies to TV, radio, print, outdoor & interactive
To receive "special" enhanced co-op, the advertisement must contain RAV4 as well as a corresponding cash, APR, and/or lease offer. In addition, co-op percentages will be as follows:
The National May Sales Event creative must be utilized. RAV4 stand alone TV shell, radio, print, outdoor or interactive will qualify for 50%/25% PDs co-op (up to 30% of the entire media rotation).
If RAV4 is combined with other models, 42%/21% PDs co-op will apply. There are no limitations on media rotation.
All Toyota advertising is administered through the Toyota Dealer Associations. Contact the regional office for further information and prior approval for all co-op advertising.
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