Ford Motor Co. has encouraged all Ford and Lincoln/Mercury dealers to participate in a June 14 Advertorial BLITZ campaign. Qualifying ads will be reimbursed at 100% (up to the amount of funds available at ad run).
To qualify:
•Ads must be run Sunday, June 14, 2009.
•Dealers may develop their own content or use templates available soon via www.fdatoolbox.com or lmdatoolbox.com.
•Dealers are encouraged, but not required to use elements of the June/July Sales Event in the advertorial ad, but it is not required. The logo illustrated here is currently available via FD and LM toolbox and Ad Material Warehouse.
•Prior approval through the FLM Dealer Advertising Co-op Consulting Center is recommended.
•Co-op eligible media includes: newspaper, magazines, direct mail/circulars, outdoor/transit, radio, TV, cable, internet (rich media/sceen cams/banner ads).
•Alliances, sponsorships or events and Search Engine Marketing are not eligible co-op media.
Contact the FLM Dealer Advertising Co-op Consulting Center for further information.
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