A deeper look at the entertainment industry and movie theater advertising, including consumer demographics, viewers, advertisers, ad types and sizes
| Top 10 Online Videos/Movies Destinations Week ending Nov 25, 2007 US, Home and Work | ||
| | Unique Audience (000) | Active Reach (%) |
| YouTube | 30,726 | 22 |
| IMDb - Internet Movie Database | 8,241 | 5.9 |
| Netflix | 5,474 | 3.92 |
| Yahoo! Video | 4,111 | 2.94 |
| Yahoo! Movies | 4,016 | 2.88 |
| Moviefone | 3,985 | 2.85 |
| Google Video | 3,917 | 2.8 |
| MSN Video | 3,874 | 2.77 |
| MSN Movies | 2,902 | 2.08 |
| BLOCKBUSTER | 2,836 | 2.03 |
| Source: Nielsen Online, NetView | ||
| Demographic Data for Videos/Movies Category Month of October 2007 US, Home and Work | |||
| Category | Target | Unique Audience (000) | Unique Audience Composition (%) |
| Total | | 88,700 | 100 |
| Male | | 45,374 | 51.15 |
| Female | | 43,325 | 48.85 |
| Age | 2 - 11 | 4,619 | 5.21 |
| | 12 - 17 | 10,069 | 11.35 |
| | 18 - 24 | 5,406 | 6.1 |
| | 25 - 34 | 12,308 | 13.88 |
| | 35 - 49 | 28,713 | 32.37 |
| | 45+ | 37,542 | 42.33 |
| | 55+ | 18,072 | 20.37 |
| | 65+ | 6,618 | 7.46 |
| HH Income | $ 0 - 24999 | 5,063 | 5.71 |
| | $ 25000 - 49999 | 17,801 | 20.07 |
| | $ 50000 - 74999 | 23,830 | 26.87 |
| | $ 75000 - 99999 | 18,055 | 20.35 |
| | $ 100000 - 149999 | 14,326 | 16.15 |
| | $ 150000+ | 7,569 | 8.53 |
| | No Response | 2,056 | 2.32 |
| Source: Nielsen Online, NetView | |||
Data on Entertainment Industry, Movies Segment Week ending November 25, 2007 US, Home and Work
| Top 20 Advertisers | ||
| | Impressions (000) | Share of all Impressions |
| The Walt Disney Corporation | 91,467 | 30.0% |
| The News Corporation Limited | 73,762 | 24.2% |
| Time Warner Inc. | 37,661 | 12.4% |
| Sony Corporation | 33,847 | 11.1% |
| Viacom Inc | 29,033 | 9.5% |
| Rabid Films | 8,059 | 2.6% |
| Lions Gate Entertainment Corp | 6,251 | 2.1% |
| General Electric Company | 4,238 | 1.4% |
| DreamWorks SKG | 3,781 | 1.2% |
| Classic Media Inc. | 3,011 | 1.0% |
| Metanoia Films | 2,699 | 0.9% |
| Metro-Goldwyn-Mayer Inc. | 1,969 | 0.6% |
| Cablevision Systems Corporation | 1,784 | 0.6% |
| Yari Film Group | 1,498 | 0.5% |
| Copex | 864 | 0.3% |
| Grizzly Adams Productions | 792 | 0.3% |
| Maron Pictures | 657 | 0.2% |
| RCA | 602 | 0.2% |
| Bristol Bay Productions LLC | 418 | 0.1% |
| Highway 61 Entertainment | 395 | 0.1% |
| Total | 304,752 | 100.0% |
| Source: Nielsen Online, AdRelevance | ||
| Top Ad Sizes | |||
| | Dimensions | Impressions (000) | Share of all Impressions |
| Leaderboard | (728x90) | 89,989 | 29.5% |
| Medium Rectangle | (300x250) | 59,837 | 19.6% |
| Button #1 | (120x90) | 41,907 | 13.8% |
| Micro Bar | (88x31) | 40,161 | 13.2% |
| Non-Standard Dimension | | 31,892 | 10.5% |
| Wide Skyscraper | (160x600) | 24,587 | 8.1% |
| Button #2 | (120x60) | 6,511 | 2.1% |
| Vertical Rectangle | (240x400) | 4,402 | 1.4% |
| Half Banner | (234x60) | 1,326 | 0.4% |
| Large Rectangle | (336x280) | 1,182 | 0.4% |
| Skyscraper | (120x600) | 1,082 | 0.4% |
| Full Banner | (468x60) | 958 | 0.3% |
| Rectangle | (180x150) | 778 | 0.3% |
| Square Button | (125x125) | 139 | 0.0% |
| Total | | 304,751 | 100.0% |
| Source: Nielsen Online, AdRelevance | |||
| Ad Delivery Types | ||
| | Impressions (000) | Share of all Impressions |
| In-Page | 280,891 | 92.2% |
| Expanding | 22,454 | 7.4% |
| Transitional | 944 | 0.3% |
| Over-Page | 244 | 0.1% |
| Pop-Up | 216 | 0.1% |
| Pop-Under | 2 | 0.0% |
| Total | 304,751 | 100.0% |
| Source: Nielsen Online, AdRelevance | ||
Data on Entertainment Industry, Movie Theaters Segment Week ending November 25, 2007 US, Home and Work
| Top 20 Advertisers | ||
| | Impressions (000) | Share of all Impressions |
| Jordan's IMAX Theater | 607 | 39.0% |
| National Amusements Inc. | 402 | 25.8% |
| IMAX | 105 | 6.7% |
| Penumbra Theatre | 77 | 4.9% |
| Kerasotes ShowPlace Theatres LLC | 68 | 4.4% |
| Cinemark USA | 54 | 3.5% |
| Cobb Theatres LLC. | 53 | 3.4% |
| Showtime Cinema | 39 | 2.5% |
| Magic Theatre | 33 | 2.1% |
| Fleur Cinema & Cafe | 32 | 2.1% |
| ArcLight Cinema Company | 28 | 1.8% |
| ACT Theatre | 10 | 0.6% |
| Granada Theater | 10 | 0.6% |
| Landmark Theatres | 9 | 0.6% |
| Regal Entertainment Group | 7 | 0.4% |
| Rave Motion Pictures | 7 | 0.4% |
| MEGAPLEX Theatres | 5 | 0.3% |
| Mann Theatres | 4 | 0.3% |
| Northern Hills Cinema | 4 | 0.3% |
| NCG Cinema | 2 | 0.1% |
| Total | 1,556 | 100.0% |
| Source: Nielsen Online, AdRelevance | ||
| Top Ad Sizes | |||
| | Dimensions | Impressions (000) | Share of all Impressions |
| Button #2 | (120x60) | 412 | 26.5% |
| Non-Standard Dimension | | 284 | 18.3% |
| Leaderboard | (728x90) | 283 | 18.2% |
| Half Banner | (234x60) | 276 | 17.7% |
| Medium Rectangle | (300x250) | 181 | 11.6% |
| Wide Skyscraper | (160x600) | 92 | 5.9% |
| Large Rectangle | (336x280) | 18 | 1.2% |
| Square Button | (125x125) | 4 | 0.3% |
| Skyscraper | (120x600) | 3 | 0.2% |
| Button #1 | (120x90) | 2 | 0.1% |
| Total | | 1,555 | 100.0% |
| Source: Nielsen Online, AdRelevance | |||
| Ad Delivery Types | ||
| | Impressions (000) | Share of all Impressions |
| In-Page | 1,557 | 100.0% |
| Total | 1,557 | 100.0% |
| Source: Nielsen Online, AdRelevance | ||
Posts
No comments:
Post a Comment