Nike plans to celebrate the 23rd version of Air Jordan footwear with a new Air Jordan AJXX3 version that has been designed to be environmentally correct--perhaps the first "green" shoe in the team sports footwear category. It follows the Nike Considered Humara, an trail shoe with an eco-friendly design.
It's new campaign, "Become legendary" is anchored by four TV spots, which will be seen first January 14. Support will include Internet, point-of-purchase and experiential marketing.
Select retailers will each receive 23 pairs of the AFXX3 January 25, with a suggested price of $230. A limited-edition NBA all-star version will arrive at retail February 16, and a mass-market version will be available February 23.
Contact the Nike footwear regional sales representative for further information and launch plans for the AJXX3 on a local level.
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