Friday, October 19, 2007

Allstate Targets Motorcyclists

Allstate is targeting the growing number of motorcyclists with the Allstate Mobile Garage Tour. The national tour will hit six motorcycle rallies over three months. It's a spin-off of the "Biker Agents" ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts. The virtual garage is designed as an interactive classroom pushing cycle design and safety plus the features of Allstate's motorcycle insurance coverage.

Contact the regional Allstate sales office for marketing plans for this and other motorcycle insurance promotions.

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