August 01, 2007
NEW YORK – Discount retailer Kohl’s is about to make its first push into high-end designer clothing, accessories and home products with the debut of its new “Simply Vera Vera Wang” line, the Wall Street Journal reports today.
The line, set to hit Kohl’s stores next month, will be highlighted this week in an eight-page print spread, reminiscent of the film classic, The Wizard of Oz. The ads will appear in O, The Oprah Magazine, InStyle and Vogue.
It’s a gamble for both the retailer and the designer, but the move could also pay big dividends for both.
Details on the move, as well as what it might mean for the competition, can be read by clicking Here. (Subscription required)
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