The celebrities will be seen in the ads primping their departments as if preparing for customers. Scenes featuring tycoon Donald Trump blow-drying his hair and domestic entrepreneur Martha Stewart constantly rearranging her products are part of the campaign, which Macy’s hopes will help build its image as a national brand. Other celebrities featured in the ads include singer and actress Jessica Simpson, designer Tommy Hilfiger and music and fashion mogul Sean “Diddy” Combs.
“This advertising campaign is really about showcasing all of these great celebrity name brands that fit under this one big roof,” Martine Reardon, executive VP of corporate marketing for Macy’s, said Thursday.
Reardon added that the commercials have a humorous, whimsical slant, focusing on each celebrity’s personality and public image.
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