August 13, 2007
CANTON, Mass.—Starting this month, packaged Dunkin' Donuts coffee will be sold by the likes of Wal-Mart, Kroger and CVS in a bid to get customers to brew the brand at home, not just pick it up at Dunkin' outlets.
For Dunkin', the retail distribution deal with Procter & Gamble Co. is about more than just getting existing restaurant customers to buy the packaged version while grocery shopping. It's about introducing the New England-bred brand to new customers in the West and South where Dunkin' is expanding, with plans to triple U.S. stores to 15,000 by 2020.
To support that growth, Dunkin' and P&G say they've lined up 40,000 grocery and other retail stores nationwide to launch packaged coffee.
Source
Posts
No comments:
Post a Comment