Mitsubishi is wrapping in its amazing record of 12 wins at the famous Dakar Rally into its newest national ad campaign, "The Mitsubishi Time to Rally." Discounts and special values are available on all models during the promotion.
The national campaign includes ads on national cable television, national sports programs and spot market television, along with radio, online and dealership point-of-purchase components. The three core brands--Eclipse, Lancer and Outlander--are the point of focus, but there will be tactical support at the dealer level for all other models. All 500 Mitsubishi dealers are expected to participate.
Contact the regional Mitsubishi sales office for further information and ad materials for the new campaign. Use Mitsubishi co-op advertising to share the cost of advertising. Guidelines found HERE.
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