Recession Stirs Resourcefulness

Outsmarting the economic pinch may be one more item on their already full plates, but moms everywhere are rising to the challenge with gusto. Combining old-fashioned resourcefulness with digital-age savvy, today's moms are pioneering new ways to keep their families afloat.

Moms are learning new behaviors and adopting a mindset of homegrown innovation. Rather than viewing these changes as drastic sacrifices, moms are accepting them as necessary for the times and even consider them empowering. This dichotomy presents an opportunity for marketers to step up and provide these moms with innovative solutions.

What these moms are doing in response to the recession can be summarized into the following seven themes:

1. Shopping Smarter

2. Homemaking Is Back

3. Going Green To Save Green

4. The Family That Plays Together

5. Making It Last

6. Staying Healthy

7. Kids Come First

Excerpts from "MediaPost Blog" of MediaPost Publications

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