The Tour de France is just around the corner. Interest in biking has grown rapidly in the United States, and the fact that Lance Armstrong has returned to the sport has increased interest as well. Encourage local bike shops to advertise brand incentives now.
Trek Bicycles is now featuring up to $2,800 off the price of select 2009 Madone and Fuel EX models. Trek offers no formal co-op advertising at this time. Contact the regional sales representative for further information, ad materials and possible advertising assistance on an individual basis.
Shimano American Corp. is offering a free set of XTR PD-M970 pedals ($200 value) with the purchase of a Shimano XTR M970 series bicycle made from an authorized dealer by July 31, 2009. Shimano offers no formal co-op at this time. Contact the regional sales representative for further information, ad materials and possible advertising assistance on an individual basis.
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