By Any Screens Necessary: TV, Internet and Mobile Viewing All Up (But Mobile's Way Up)

"Thanks to "strong" brand marketing and major media events like the Presidential inauguration, the Super Bowl and the NCAA's college basketball finals, online video usage among U.S. consumer grew 13% year-over-year and mobile jumped more than 50%, according to new data from Nielsen's "Three Screen" report.

Mobile video viewing has grown a significant 52% from the previous year, up to 13.4 million Americans.

During the first quarter, the average American watched approximately 153 hours of TV every month at home, which represented a 1.2% increase year-over-year."

Excerpts from "Media Daily" of MediaPost Publications

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