Bing Gaining in Name Recognition

"Microsoft's marketing investment -- which reports have suggested will top $100 million -- in its new search engine, Bing, seems to be paying off in terms of name recognition.

According to YouGovPolimetrix's BrandIndex measurement, one-quarter of U.S. adults (those 18 or older) had heard something about Bing between June 8 and June 22. Comparatively, on June 8, only about 8% of adults had heard anything about the search engine.

According to YouGov, 83% of American consumers say they have a preferred search engine. However, 81% of them are willing to consider another option.

Still, Microsoft has a ways to go to catch Google. While 25% of people had heard something about Bing in the June 8-22 time period, nearly 53% had heard something about Google. (On June 8, when Bing's awareness was at 8%, Google's was at 57%.) However, catching Google -- particularly at this early stage -- may not be the only measure of Bing's success."

Excerpts from "Online Media Daily" of MediaPost Publications

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