Paid Search Down, Click-through Up

"According to new research from NetElixir Inc, , the average volume of paid search clicks, during the first quarter of 2009, was down 9% compared with Q1 2008. At the same time, the average cost per click was down 7% year over year.

The average click-through rate, though, was up 7.5% in the first quarter of 2009 versus Q1 2008, and the average search ad conversion rate was up 5%, says the report."

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Excerpt from the 'Research Brief' of MediaPost Publications