Just recently, the following question was posed in the TPMA (Trade Promotion Management Association) Outlook enewsletter.
"Is your company maintaining trade promo spending this year at the same level, or higher/lower, as a percentage of sales?" There doesn't seem to be a lot of change.
A slight majority of respondents said they are maintaining the same trade promotion percentages; of those making changes, a few more increased the percentage of spend than decreased it.
29%: We've increased the percentage
52%: It's about the same as last year
19%: We've decreased the percentage
This is an encouraging sign (particularly in this recession) for all those involved in the trade promotion and co-op advertising arenas.
SOURCE: TMPA Outlook, News & Commentary for Trade Promotion Marketers
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment