Ford Expands Advantage Campaign to Donate $20 to Breast Cancer Research W/Test Drives

In addition to zero percent financing for select models and payment protection for a full year, Ford Motor Co. has added a $20 donation to Susan G. Komen for the Cure in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, 2009 (up to $1 million). Dealers also may match Ford's individual $20 contributions in the name of each customer, up to $1,000 per dealership.

Customers will be able to select the local Komen for the Cure Affiliate of their choice for Ford's charitable contribution.

As a national series sponsor of the Susan G. Komen Race for the Cure(R) Series, Ford supports more than 120 Race events nationwide.

Consumers interested in test driving a Ford, Lincoln or Mercury vehicle during the Ford Advantage Plan test drive period can participate in two ways, by:
-- Logging on to www.fordcares.com and obtaining a registration form and
registration number. After visiting a Ford, Lincoln or Mercury
dealership and test driving a vehicle, dealers will provide customers
with a registration code. Customers visit www.fordcares.com again to
input the registration code, validating their form, and activating the
donation by Ford in their name; or

-- Prospective customers participating in an upcoming Komen Race for the
Cure event through June 1 will receive a registration form in their
Race packet and can follow the same steps to initiate a donation on
their behalf.
To find out more information about the Ford Advantage Plan or the charitable test drive component, please visit www.fordcares.com or www.ford.com.

SOURCE

Use Ford Motor Co. 100% reimbursed co-op advertising to promote this new charitable benefit to the Ford Advantage program.

The illustrated Ford Warriors in Pink logo is available in Ad Material Warehouse.

Contact the FLM Dealer Advertising Co-op administrator for further information and prior approval for all co-op advertising.