"While higher-end skincare and cosmetic sales are down, a new study from Mintel reports that the decline is masking a new "econo-chic" trend in cosmetics, marked by a new demand for multitasking products. "
"And while it's clear that women are where they shop -- leaving department stores for discounters and drug stores -- Mintel recently upped its forecast for beauty products, and now predicts the recession will fuel a 10% rise in cosmetic sales over the next five years. (Its previous forecast was 7%)."
Excerpts from the 'Marketing Daily' of MediaPost Publications
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