Kia Motors America is launching the new Soul model with a 60-second spot playing in movie theaters targeting many college campuses. The theater ad will run until April 1, 2009, when the print and television campaign will begin.
The Soul will be available at local dealers March 9, 2009. Contact the Kia regional sales office for launch plan details for your area and new Soul ad materials.
Use Kia co-op advertising to promote this new modal and all local Kia dealer advertising.
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