Ford Motor Co. has announced 100% reimbursement for Ford Story advertorial advertising (announced in earlier February 19 Co-op Connection) run between February 23 and March 31, 2009. Take advantage of this enhanced Ford Motor co-op program reimbursement and reassure consumers of Ford's viability in today's automotive marketplace.
•Advertorials will be eligible for 100% reimbursement (instead of standard 50%.
•Ad runs must be between February 23 and March 31, 2009.
•Dealers may develop their own content or use templates available in www.fdtoolbox.com or www.lmtoolbox.com.
•Dealers are encouraged to use The Ford Story logo, but it is not required.
•Prior approval is recommended through FLM Dealer Advertising Co-op Consulting Center
•Advertising content for dual dealers (Ford and Lincoln/Mercury) will be based on the percentage of content for each and reimbursement will be split between the two.
•Co-op eligible media includes: newspaper, magazines, direct mail/circulars, radio, TV, cable, Internet (rich media/screen cams/banner ads).
•Direct questions and prior approval requests to:
FLM Dealer Advertising Co-op Program HQ
PH: 866-969-2667
FX: 866-796-2667
E-mail: flmcoop@nsi1919.com
Customizable templates and the Ford Story Logo are available for download in Ford Motor Toolbox. with dealer user name and password.
The Ford Story logo is available for download HERE
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