According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.
In addition:
42.1% chose online display advertising as a strong performer
32.8% selected offline media, such as television and print
32.1% chose direct mail
22.9% selected social media
9.2% chose mobile marketing
2009 Marketing Tactics (% of Respondents, Multiple Response OK)
Monetizing online ad inventory: 45.0%
Behavioral targeting: 53.9
Customer win-back programs: 28.4
Newsletters: 62.0
List growth: 54.2
Affiliate marketing: 42.1
Direct mail: 29.9
Unsure: 5.2
Source: IPSOS Marketing & Media Survey, January 2009
Most Important Online Marketing Consideration in 2009 (Open End)
How to engage customers and be more relevant in their everyday lives
The proper way to speak to our customers
How to maximize behavioral targeting in email and display marketing efforts
How to better leverage email, search and social networking
Finding a way to monetize social media
Diversifying online advertising campaigns to include more emerging technologies
Going all digital with marketing efforts
Targeted direct marketing based on user online behavior
Increase on our email marketing spend for better segmentation and targeting
Make on-line marketing more measurable
Offline budget shift to online to supplement currently program
Source
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment