Following last year's buyout of Amana/Maytag, Whirlpool has combined all brands under one basic co-op program. Amana/Maytag will remain in the Recas/AdBuilder.com database as a separate plan; however all specs and requirements are identical. There is a 2% accrual and 50-70% reimbursement for qualifying co-op advertising on a calendar year basis. Claims to be sent to the ACB/TN. Refer to the co-op programs for complete details.
Remember, this includes KitchenAid and JennAir brands as well.
Brenda Mathews
Promotions Specialist
MultiAd Services
bmathews@multiad.com
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