Dallas - May 22 - CompUSA will attempt to rebuild its struggling business by narrowing its focus on core customers, including gadget lovers and small and medium-size businesses.
CompUSA officials said the company plans to increase the number of products in some key growth areas to serve tech enthusiasts, professionals and businesses. It is testing a format in which a portion of the store would be specifically for small and medium-size business customers.
“Our goal is not to be everything for everyone,” said chief executive Roman Ross in a statement. “We’re focusing our efforts in the customer base that best aligns with our clear value proposition.”
CompUSA, which is controlled by Mexico’s Grupo Carso SA, recently announced it would close more than half its locations, leaving it with approximately 103 stores.
Source:http://www.chainstoreage.com/story.cfm?ID=59675EIF&RefPage=Homepage
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