
Subaru of America has placed the Impreza WRX STI in the new movie, "Fast & Furious," which opens nationwide April 3, 2009. The STI is featured prominently in the last third of the film and acts as Paul Walker's "hero" vehicle. The movie brings back some of the cast members from the first "Fast" film and has the same excitement and fast-paced action of the first three installments.
Each dealer nationwide received an official "Fast and Furious" POP kit by March 20, 2009, to assist the dealership in leveraging this opportunity and promoting both the WRX and STI models. Logos, newspaper print templates, banner ads and e-mail campaign templates are also available in www.Subarumarketing.com with dealer name and password.
The illustrated logo is available for download until March 30, 2009 HERE
Use Subaru of America co-op advertising to promote these products and all Subaru local dealer advertising.
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