Royal Caribbean Begins Clues to the Cruise Promotion

Royal Caribbean Challenges Adventurers to Think 'Why Not' With Clues to the Cruise Promotion

Nationwide Tour and Online Game Encourages Players to Explore Vacation Possibilities

MIAMI, March 5 /PRNewswire/ -- With spring just a few weeks away and the summer travel season on the horizon, Royal Caribbean International is offering vacationers the opportunity to discover the cruise line's unparalleled experience without leaving shore. Starting today, Royal Caribbean's "Clues to the Cruise" promotion is challenging adventurers of all ages to explore the new Nation of Why Not and the many 'why not' moments guests can enjoy on a Royal Caribbean cruise. Throughout, participants will earn prizes, ranging from sea monkeys to Royal Caribbean vacations, by solving puzzles and answering trivia online; visiting marketing partner websites; or satisfying a curiosity about options one would think impossible on a vacation.

To play, consumers should register at www.CluesToTheCruise.com , an interactive online environment with an electronic game board consisting of 25 squares. The goal is to earn the squares by playing and winning various puzzles throughout a virtual cruiseship. When four adjacent squares are claimed, players have the opportunity to spin the Cruise Wheel to win exciting prizes, such as kayaks, boogie boards, digital cameras, and one of two Nickelodeon Family Cruises in the summer of 2009. For following the Clues to the Cruise, players also earn an entry for a chance to win one of 22 seven-night cruises to Alaska, the Mexican Riviera or the Caribbean.

Royal Caribbean is spreading the word about Clues to the Cruise through a variety of media in order to encourage consumers to explore the Nation of Why Not. A campaign of online banner ads, email invitations, and local market promotions will offer the first clues to help draw players to the online game.

Bringing the game to life, a not-to-be-missed Clues to the Cruise mobile tour - the centerpiece of which is a ball pit - will hit the road for a nationwide tour visiting popular family attractions, sporting events and festivals in select cities.

The cross-country Clues to the Cruise tour will kick off in Los Angeles, CA on March 14 and end its tour in New York, NY on May 9. The Clues to the Cruise tour is scheduled to make the following stops, with surprise visits along the way:
- March 14: Hollywood and Highland, Los Angeles, CA
- March 15: Six Flags Magic Mountain, Los Angeles, CA
- March 21 - 22: Six Flags Over Texas, Dallas, TX
- March 27 - 29: Sony Ericsson Open, Miami, FL
- April 11 - 12: World of Coke, Atlanta, GA
- April 17 - 19: Atlanta Dogwood Festival, Atlanta, GA
- April 24 - 26: Fiesta San Antonio, San Antonio, TX
- May 2 - 3: Pecan Street Festival, Austin, TX

For more information on Clues to the Cruise, please visit www.CluesToTheCruise.com.

To learn more or join The Nation of Why Not, visit www.NationofWhyNot.com. For travel professionals, go to www.cruisingpower.com or call (800) 327-2056.


SOURCE Royal Caribbean International\www.prnewswire.com

Contact the regional Royal Caribbean sales representative for your area for local promotional participation information and promotional ad materials. All Royal Caribbean co-op advertising is arranged on an individual basis.