The Ford Story advertorial materials are available for Lincoln/Mercury products and dealers in the ad planner site with dealer user name and password. All templates are customizable with dealer pictures and individual information. See the example illustrated here. Help local dealers participate in the campaign.
Use Ford Motor Company co-op advertising to share the cost of promoting this effort.Contact the regional sales representative for further information.
•Advertorials will be eligible for 100% reimbursement (instead of standard 50%.
•Ad runs must be between February 23 and March 31, 2009.
•Dealers may develop their own content or use templates available in www.fdtoolbox.com or www.lmtoolbox.com.
•Dealers are encouraged to use The Ford Story logo, but it is not required.
•Prior approval is recommended through FLM Dealer Advertising Co-op Consulting Center
•Advertising content for dual dealers (Ford and Lincoln/Mercury) will be based on the percentage of content for each and reimbursement will be split between the two.
•Co-op eligible media includes: newspaper, magazines, direct mail/circulars, radio, TV, cable, Internet (rich media/screen cams/banner ads).
•Direct questions and prior approval requests to:
FLM Dealer Advertising Co-op Program HQ
PH: 866-969-2667
FX: 866-796-2667
E-mail: flmcoop@nsi1919.com
Posts
No comments:
Post a Comment