General Motors Corp. said its latest incentives on 2008 models will be extended through the July Fourth weekend because the promotion worked so well dhttp://www.blogger.com/img/gl.link.gifriving traffic in the final days of June.
GM will extend its 0% financing for 72 months incentive through the July Fourth weekend.
The automaker introduced zero-percent financing for 72 months on June 23-30 on many 2008 models. The sale "sparked momentum by getting customers off the couch and back into the stores," said GM's Mark LaNeve, VP-vehicle sales, service and marketing in North America. "It really helped build demand." He said he believes the carmaker improved its market share by one point in the month to about 22%. As a result, GM fended off Toyota, which had threatened to take away its market-share lead in June.
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