Consumers Text-to-Win tickets, airfare, hotel for two in new campaign targeting Cubs and White Sox fans across Chicagoland
CHICAGO, July 21 -- Chevrolet has launched the Chevy World Series Ticket Promotion on OnSite Network screens that are most watched by Cubs and White Sox fans. The campaign launched on July 18 and will run through the end of August.
To play, customers can visit any of the 18 leading independent sports bars that are participating in the promotion. OnSite screens in these locations will feature ads encouraging consumers to text in with information including the bar where they are watching the ad. Participants will then receive a text to enter into the World Series ticket promotion.
Chevy is the third major advertiser to sign on with OnSite during July, and the fifth national brand to utilize the company's network to reach an elusive young, on-the-go consumer audience.
SOURCE
Monday, July 21, 2008
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