Baby Safety Month

The month of September has been designated as "Baby Safety Month." Everyone is for keeping babies safe, and parents are always on the lookout for ways and products to make their homes and lifestyles safer for their little ones. Use this interest to sell a "Baby Safety" page.

Directions:

1) Use the illustrated layout. It is available in the Sales Idea section of Co-op in AdBuilder.com. Choose September in the drop-down menus under the Monthly Targeting heading. Then choose Sales Ideas & Layouts. Click on the Baby Safety Month link and download the ad. Or simply click the link below to download the Creator file directly:

https://www.yousendit.com/download/Q01HZEU0YXk1bmp2Wmc9PQ


2) Good targets for advertisers will include any retailer carrying baby products, with emphasis on safety products, hardware stores, window and door retailers, fence and swimming pool contractors, toy stores, mass merchandisers, automobile and truck dealers, bicycle retailers, civic organizations, banks, credit unions, day care centers, pediatricians, clinics, etc. Encourage retailers to offer special buys on safety-related items during this time period. Banks and auto dealers could offer a free car seat with purchase or finance of a car, etc. Include co-op where possible. Include spot color.

3) Run the page at the beginning of the month and weekly, especially in weekend and home-improvement sections.