Toyota is appealing to a younger demographic with its new Corolla sedan campaign, which kicked off during the Superbowl. The 2009 Corolla has had a complete redesign for 2009, and the company is pitching to "young achievers" who might otherwise be dreaming of owning a "Beamer" or a Lexus. The new campaign presents the car as an affordable alternative to the luxury car with the tag, "Live the Dream for Less Coin."
The current campaign consists of three TV spots, print, outdoor and assorted Web elements offering campy humor in a setting that's a parody of the high life. Contact the Toyota regional sales office for further information and local participation in the new campaign.
Posts
No comments:
Post a Comment