MINI is introducing the new 2008 Clubman with a "ZIG, ZAG, Zug" advertising campaign. The new five-door configuration and new proportions distinguish it from other MINI models and make it unique on the road.
ZIG ZAG ZUG print ads will appear in March and April issues of media-partner publications and following ads will appear in national magazines and imbedded in video games and online banners. There will also be Cable TV spots.
MINI is an independent member of the BMW group. Contact the regional sales office for further information and local participation in the product launch.
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