Famous Footwear & Dr. Scholl's Support March for Babies

The March of Dimes has teamed up with Famous Footwear(TM) and Dr. Scholl's(R) to
introduce the 2008 Official Shoes of March for Babies(SM).

The March for Babies 2008 Official Shoes are Now On Sale. For the third consecutive year, Famous Footwear and Dr. Scholl's are
raising funds for March of Dimes through the sale of walking shoe styles.
Dr. Scholl's specially designed one men's and two women's athletic shoes to
be the Official Shoes of March for Babies, each featuring the March of
Dimes logo. The shoes are available only at Famous Footwear and
FamousFootwear.com, and for each pair sold Famous Footwear and Dr. Scholl's
will donate $5 (up to $50,000) to the March of Dimes to help give every
baby a healthy start in life.

Walking enthusiasts can choose from two women's styles, named the Grace
and the Wonder, and one men's style, named the Triumph. Designed for
comfort while walking, the shoes feature built-in Dr. Scholl's(R) Massaging
Gel insoles and a lighter weight, flexible sole for easier strides. The
shoes are available for $49.99 each at Famous Footwear and
FamousFootwear.com.

To date, the Famous Footwear and Dr. Scholl's walking shoe partnership
has raised $90,000 for the March of Dimes. In addition, since 1997, Famous
Footwear customers and associates have contributed more than $7.3 million
to the March of Dimes. This year's in-store fundraising campaign, which
accounts for $1 million of Famous Footwear's annual contribution as a
national March for Babies national sponsor, will kick off nationwide in
1000 stores on March 30. Customers can also pick up a local March for
Babies walker registration form at any Famous Footwear location.

About Famous Footwear

Famous Footwear is one of the largest footwear retailers selling
brand-name footwear for the entire family, with 1,050 stores nationwide.
The chain ranks among the top retailers of such well-known brands as Nike,
adidas, Skechers, Buster Brown and New Balance. Famous Footwear is proud to
be a national partner of the March of Dimes, and sponsors March for Babies
events in more than 1,000 communities nationwide. Famous Footwear is
operated by the retail subsidiary of Brown Shoe Company, Inc., which has
$2.4 billion in sales as a retailer and wholesaler of footwear. For more
info, visit http://www.famousfootwear.com and http://www.brownshoe.com.

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