Honda Fit launched a TV, print and online campaign promoting the car's gas mileage and sporty qualities. Gas-guzzling cars, in mosquito form, suck the gas out of gas tanker trucks in the first ad, seen here. When the carsquitos take aim for the Honda Fit, they fly into the light. " Defense Mechanism" is great. A gas-guzzling bully scares all the other cars off the road, except for the Fit. When the bully and the Fit meet face to face, the Fit blows up like a blowfish, causing the bully to soil the ground with oil and speed away. The final ad, "Bats," shows how spacious the Fit can be, as a slew of bats exit from the rear. Watch the ad here.
Print ads " Gas Hogs" and " Cavernous" follow the same theme as the TV components: roominess and great gas mileage. RPA created the campaign.
Contact the Honda regional sales representative for further information and local participation.
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