Ford Motor Company organized more than 1,100 viewing parties across the nation to gather for "The Big Drive," during ABC's hit show "Oprah's Big Give" on Sunday, April 6, 9/8c, to parallel the charitable philosophy of the show. Recent Ford buyers will host the parties and collaborate with their guests on a chance to "give big" in their community. Hosts will also introduce their friends and family members to their new Ford vehicle in at-home test drives, which will amount to an estimated 10,000 to 15,000 test drives in one night.
Party hosts were asked to submit their plan via Fords's "The Big Drive" micro site at http://www.houseparty.com/fordbigdrive outlining how two new Ford vehicles and $25,000 cash can make a difference in their community. The plan selected will be evaluated on merit of recipient and execution of the idea. In addition, 10 parties have the chance to give a Ford vehicle to a deserving person or organization in "Watch and Give"; entry opens Sunday, April 6 at 10:00 p.m. Hosts and their guests must answer a question about "Oprah's Big Give" correctly and then submit who they would award the vehicle to if they are chosen. The selected parties of "The Big Drive" and "Watch and Give" will be announced on Wednesday, April 9.
Ford will create a 60-second documentary of the winning viewing party participants including the "give" itself. The video will air during "Oprah's Big Give" season finale on Sunday, April 20, 8/7c on ABC.
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