Ford Motor Company has initiated a new advertising campaign and unveiled new logos with tag lines: Drive One; Drive Safe; Drive Green and http://www.blogger.com/img/gl.link.gifDrive Smart. New logos are available for download HERE.
Ford is also preparing a new co-op program to assist dealers in getting out the new message and increase sales. Guidelines will soon be available in AdBuilder.com. Dealers will receive a complete ad planner packet from Ford early in May. Claims for qualifying ads will not be accepted until mid-May. Prior approval is required from the FLM Dealer Advertising Consulting Center; E-mail: flmcoop@nsi1919.com. Contact the regional sales office for further information.
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