Report: Halloween Sales Won’t Spook Retailers

Washington - September 24 - Consumers are expected to spend more on Halloween this year than last year, according to the National Retail Federation’s Halloween Consumer Intentions and Actions survey, conducted by BIGresearch. The report said that the average person is planning to spend $64.82 on the holiday compared to $59.06 one year ago. Total Halloween spending for 2007 is estimated to reach $5.07 billion.

The average person will spend $23.33 on Halloween costumes (including children’s and pet’s costumes), though young adults will spend far more. According to the survey, 18-24 year-olds plan to be the most festive, spending $34.06 on costumes, nearly twice as much as they plan to spend on candy ($19.65).

Average spending will rise in all categories, including candy ($19.84), decorations ($17.73) and greeting cards ($3.92), the survey said.

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