Bucking conventional wisdom, a new survey of small and mid-sized advertisers from a media buying agency found that 33% of respondents said they expect to increase their ad spending compared to 2008. However, this unexpected positive finding was tempered somewhat by other execs who said they planned to decrease ad spending in 2009.
The survey of 5,300 senior execs by Round2 Communications during the second quarter focused on marketers of products (as opposed to services) at companies with revenues between $50 million and $1 billion, with 20.5% falling in the $50 million-$100 million range, and 34.2% in the $100 million-$500 million range.
The survey group skewed smaller in terms of media budgets, with 64.4% saying their media budget will come in under $1 million; 30.1% said their budget would fall in the $1 million-$10 million range.
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Excerpts from "Media News Daily" of MediaPost Publications
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