NAA: Newspaper Sites Enjoy Higher Traffic

Some 70.3 million people -- or about 35.9% of all Internet users in the U.S. -- visited a newspaper Web site in June, according to the Newspaper Association of America, which cited a custom analysis by Nielsen Online. These visitors generated 3.5 billion page views in 597 million sessions, with a total visit duration of 2.7 billion minutes.

The unique visitors figure represents a 7% increase over June 2008, when newspaper Web sites attracted 65.4 million unique visitors per month.

Page views and the number of sessions both increased about 11.5%, from 3.14 billion and 534.5 million, respectively. Conversely, the average time spent by individuals decreased slightly, from 40 minutes 23 seconds to about 38 minutes 25 seconds. And in percentage terms, the slice of the total proportion of Internet users who visited newspaper Web sites also decreased 39.9% from June 2008 numbers.

Excerpts from "Media Daily News" of MediaPost Publications

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