With sales off over 38% last month, the company is hoping to create some volume with a new incentive, the "Consumer Value Program." The deal includes 0% financing on five Nissan models and a $199-per-month lease offer on vehicles like the Altima sedan and Rogue compact crossover.
The Nashville, Tenn.-based U.S. sales arm of the Japanese automaker will roll out a national ad push to support with the tag: "Nissan Delivers" starting on Tuesday.
"We know that many consumers have done their research, have made the decision to buy a new vehicle, but are concerned about financing and finding the best value," said Brian Carolin, senior vice president, Sales and Marketing, NNA, in a release.
Nissan North America, Inc. is also launching the base model of its 2009 Versa at $9,990, minus delivery, and is pitching it as the lowest-priced new car in America.
The Nashville, Tenn.-based company launches advertising today for the vehicle, per a spokesperson. The launch is part of "Nissan Delivers," a 0% financing and competitive lease offer on Murano, Sentra, Altima, Rogue and Versa.
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Use Nissan co-op advertising to share the cost of promoting this new sales event. Logos in English and Spanish will soon be available in Ad Material Warehouse.
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