Pontiac's first new sedan in over three years is being positioned as "retro." The "G-8," a high-horsepower sedan, will be promoted on its low cost and the attributes of a personal possession.
Print ads break in April, promoting the G8 as "the most powerful car under 30 grand." Ads will run in Car and Driver and Road and Track in April, expanding to custom four-page inserts in May in 12 Time, Inc. titles including Golf, Money and Sports Illustrated.
Use General Motors co-op advertising to promote this new model. Contact the Pontiac regional sales office for further information and local participation in the promotion.
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