Toyota's Lexus unit has launched its yearly red-ribbon campaign as a year-end clearance to make way for new '08 models. The campaign presents the idea of a Lexus as a gift. complete with a big red bow.
The company says that almost 10% of Lexus vehicles sold during the holidays are purcased as gifts and that Lexus dealers provide enormous red bows for people buying the cars as presents. The campaign is in effect through January 2, 2008.
Use Toyota Lexus co-op advertising to promote this seasonal campaign. Contact the regional sales office for specific ad materials or create an ad in the brand ad planner HERE.
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